Drip Cannabis
ABOUT THE BRAND
THE CREATIVE APPROACH
DRIP is a conceptual cannabis lifestyle brand inspired by the tension between analog nostalgia and a hyper-digital world. Rooted in music, creativity, and self-expression, DRIP invites you to disconnect from the everyday, embrace the chaos, and find your own rhythm.
I set out to create a cannabis brand that breaks away from familiar industry aesthetics. Drawing from late-'90s rave culture, analog technology, and underground design, I developed a visual identity that combines polished chrome, fluid forms, expressive typography, and electric color. The system extends across packaging, merchandise, and campaign visuals, with generative AI used to visualize my original designs and creative direction through product mockups and campaign imagery.
Brand Strategy · Brand Identity · Art Direction · Packaging Design · Merchandise & Apparel Design · Campaign Creative
