JohnHart Real Estate
ABOUT THE BRAND
THE CREATIVE APPROACH
JohnHart Real Estate is a California-based real estate brokerage with a growing network of agents and affiliated businesses spanning residential and commercial real estate, mortgage lending, and escrow. Its marketing reaches multiple audiences, from buyers and sellers to prospective agents and the communities it serves.
I led creative strategy and video production across JohnHart's brands, developing social-first campaigns that brought its people, culture, and personality to life. My work spanned concept development, scripting, creative direction, and production oversight, collaborating with videographers and photographers while also filming and editing select projects. Together, these efforts strengthened brand awareness, audience engagement, and recruiting.
SELECTED RESULTS
~ 9x
Instagram Audience Growth
~800 → 7,000+ followers
73%
Reduction in Cost Per Lead
~$30 → ~$8 through creative testing and optimization
~ 3x
Lead-to-Hire Conversions
~1–2 → 4–6 completed hires per quarter
Creative Strategy · Creative Direction · Campaign Development · Art Direction · Video Production · Editing · Paid Social
Recruiting
Recruiting campaigns focused on positioning JohnHart as a compelling place for experienced agents to grow their careers. I developed messaging and scripted video concepts that highlighted the company's culture, resources, and agent support, refining creative approaches to attract qualified leads and drive new hires.
Creative Strategy · Campaign Development · Concept & Script Development · Creative Direction · Paid Social
Agent Marketing & Storytelling
Every agent has a different personality, perspective, and story to tell. Working directly with agents, I shaped video concepts, interviews, and on-camera storytelling around what made each one unique, helping them build trust with prospective clients and establish a more recognizable personal brand.
Content Strategy · Story Development · Creative Direction · Interviewing · Talent Direction · Video Production
People & Culture
It can't always be about real estate. Humor, social trends, and everyday moments offered opportunities to show a more relatable side of JohnHart. I conceptualized, directed, and produced personality-driven content, filming and editing select projects to bring those ideas to life.
Content Strategy · Concept Development · Creative Direction · Video Production · Filming · Editing · Talent Direction
Mother's & Father's Day
An unexpected take on real estate content, putting the kids in charge.
SELECTED RESULTS
Events & Experiences
JohnHart's events created opportunities to connect with agents, communities, and audiences beyond the office. I helped translate those experiences into digital storytelling through promotional campaigns, creative direction, and on-site content production, extending their reach beyond the event itself.
Event Marketing · Campaign Development · Creative Direction · Content Strategy · On-Site Production · Video Production
JohnHart Sports & Entertainment
World Cup Final Watch Party
Grind to Greatness
JohnHart's Realtor Race
Merch Campaigns
Merch launches offered a chance to make everyday branded products feel like something worth getting excited about. I developed playful campaign concepts and directed product-focused creative that showcased each release while reinforcing JohnHart's personality and company pride.
Creative Concepting · Campaign Development · Creative Direction · Art Direction · Production Oversight
Coffee Confessions
A recurring video series featuring agents sharing the funniest, wildest, and most unexpected stories from their careers in real estate. Through content strategy, shoot coordination, and production oversight, I helped shape the series into a candid, entertaining look at the people behind the profession.
Content Strategy · Video Production · Shoot Coordination · Creative Oversight